Paid search

Paid search and PPC management services

For teams that need to understand more than click volume. Before launch, we review the offer, landing pages, forms and conversion tracking, then segment demand, pass source data to CRM and adjust campaigns using search terms, spend and lead-quality evidence.

Discuss paid search View cases

Business value

What managed paid search should make visible

A useful campaign connects query, ad, landing page, tracked action and lead quality so the budget can be evaluated beyond click volume.

Demand is separated by intent

Campaigns and groups distinguish services, regions, buying stages and request types instead of mixing them into one budget.

Landing pages match the promise

The page offer, evidence, form and next action are checked against the query and advertisement before scaling.

Conversions are technically verified

Forms, calls, events, UTM data and CRM handoff are tested so optimisation is based on real actions.

Lead quality informs decisions

Search terms, campaign cost and enquiry outcomes are reviewed together where CRM data is available.

What is included

Paid search management: campaigns, landing pages and analytics

The work connects demand research, campaign structure, ad copy, negative keywords, conversion tracking, landing-page checks and ongoing optimisation.

Google Ads, Yandex Direct and landing pages

search campaigns, display networks, retargeting and demand segmentation
keyword groups, ad copy, negative keywords and campaign structure
landing pages matched to search intent and commercial offer
forms, goals, events, UTM tags and lead analytics

PPC management and performance control

audit of current campaigns, bids, keywords, ads and landing pages
campaign split by service, region, funnel stage and buyer intent
CRM labels, qualified requests, calls, forms and Telegram inquiries
regular optimization of budget, bids, ads and conversion rate

When it fits

When paid search is ready for a controlled test

Campaigns are most useful when the offer, service geography, landing page and method for identifying a useful enquiry can be defined.

Campaigns produce clicks but few useful enquiries

Search terms, ads, pages, forms and tracking need to be checked as one acquisition path.

A new service needs demand testing

A limited campaign can test query groups and offers before the business commits to a wider media plan.

Services and regions are mixed together

The budget cannot be compared because different offers, locations and buyer intents share one structure.

Lead sources disappear after the form

UTM data, call tracking or CRM fields are incomplete, so campaign cost cannot be compared with enquiry quality.

Process

How paid search moves from demand to qualified enquiry data

Landing-page readiness and conversion tracking are checked before launch, then campaign changes follow search-term, cost and lead-quality data.

Demand and page readiness

Review the offer, landing pages, forms, goals, regions and available lead attribution.

Campaign structure

Separate intent, collect keywords and negatives, prepare ads, extensions and UTM rules.

Launch and verification

Configure campaigns and analytics, then verify search terms, goals and enquiry handoff.

Optimisation

Adjust bids, ads, audiences and pages using cost and lead-quality evidence rather than clicks alone.

Related services

Services that improve paid acquisition

Campaigns may expose a need for stronger service pages, SEO research, ecommerce improvements or technical support. These tasks remain separate and measurable.

FAQ

Common questions about paid search advertising

Answers about campaign setup, keywords, landing pages, goals, analytics, CRM tags, lead cost and request quality.

Why can paid search bring clicks but no leads?

The usual reasons are a mismatch between query, ad and landing page, weak offer, long form, low speed or incorrect goals. That is why paid search setup starts with checking the whole path to a lead.

Can paid search and SEO run together?

Yes, but analytics should separate the channels. Paid search checks demand and offers faster, while SEO builds long-term visibility. CRM and reports should show lead sources clearly.

Is media spend included in management cost?

No. Media spend is paid to the advertising platform. Setup and management cover keywords, campaign structure, ads, analytics, negatives, adjustments and optimization; both amounts are shown separately.

What should be checked before paid search launch?

Check query-to-page match, offer, forms, speed, mobile UX, analytics goals, UTM tags and source delivery to CRM. Otherwise clicks cannot be tied to real enquiries.

When can initial campaign results be evaluated?

Technical errors and traffic quality are visible quickly, but cost-per-lead conclusions need enough conversions. Demand, budget and volume determine timing, so interim control criteria are agreed first.

How do you identify ads that bring sales?

Analytics goals and UTM tags are passed to CRM and connected with deals where the sales process allows it. Campaigns should be optimized for qualified enquiries, not CTR or click price alone.

Campaign review

Check demand, landing pages and lead measurement

Share the offer, target regions, landing pages and current campaigns if available. We will identify tracking gaps and a controlled test structure.