Dental advertising campaign
Yandex Direct for dentistry: implant service advertising
We aligned implant search demand, ad groups, the service page and lead-quality analytics to optimize for qualified requests rather than clicks alone.
Problem and effect
What was built and what the business received
A case is not only a screen. It should show the business problem, solution architecture, result after launch and DevAstro responsibility area.
What had to be solved
Receive requests for a dental implant service from Yandex Direct while controlling CPL, request quality and page conversion.
How the working system was assembled
We separated campaigns by intent, strengthened the landing page, connected leads with traffic sources and set up regular optimization.
What the business received
The campaign structure, landing page and analytics made CPL and lead quality visible enough for regular optimization.
What DevAstro was responsible for
DevAstro handled Yandex Direct structure, service page connection, UTM, reporting and qualified request control.
Solution breakdown
How the key screens and scenarios work
The “query - ad - service page - request” chain made it possible to optimize by lead quality. Campaign decisions were tied to calls, forms and request statuses instead of clicks alone.
Campaign structure
Search demand was split by intent to control budgets and messaging.
Lead quality path
The landing page and forms were tied to the actual quality of incoming requests.
CPL and conversion analytics
Reports focused on cost per qualified lead, not only clicks.
Ads and landing combinations
Offer, keywords and landing page blocks were aligned into one funnel.
Mobile landing page
The mobile flow kept the service value and request action clear.
Technical system
Architecture, stack and growth foundation
The stack is chosen for business scenarios: website speed, manageable content, external integrations, analytics, SEO and further support.
Not a technology list, but a working system
A website or service should be easy to evolve: add pages, connect APIs, launch SEO and paid traffic without breaking user scenarios.
Discuss a similar task
Need to launch advertising, landing page and analytics for leads?
We will review demand, service page, campaign structure, goals, CPL and qualified request reporting.
